Risk reduction. Choosing a branded product minimizes the customer's chances of making a poor purchasing decision. Brands build trust in the product's projected performance and provide consistency in the predictability of its advantages. Brands, particularly in B2B, can help to secure and legitimize purchasing decisions, as B2B buyers have a strong preference for risk avoidance. Creating Image Benefits and Adding Value. Consumers typically derive value added/image benefits from the self-expressive value that brands can supply. In a B2B setting, the additional value supplied by brands is typically not based on simply self-expressive qualities. However, it can be really important. A brand represents not only your employees to the world, but also the entire organization. B2B marketers should start thinking outside the box. Brands must be recognized for the tremendous potential they possess. They differentiate market offerings, reduce complexity, and provide value by expressing bo
Whey protein is thus becoming rather popular in bodybuilding and athletic nutrition. Protein-based supplements' fast invention helps to explain millennials' demand for such products. In recent years, veganism has grown somewhat popular all around. Plant-based protein supplements have become somewhat popular due in great part to growing questions around environmental sustainability and animal cruelty. Additionally included in plant-based protein powders are fiber, which promotes good gut bacteria and helps digestion. It is hence considered a better substitute for animal protein. Plant-based protein supplements as well as regular protein supplements find a major market in North America. The development of new products is a top priority for the players in order to meet the rising demand for plant-based supplements. For instance, in July 2022 Post Holdings, Inc.-owned sports nutrition products brand Dymatize will launch plant-based protein powders. Vegan and plant-based, the new