Risk reduction. Choosing a branded product minimizes the customer's chances of making a poor purchasing decision. Brands build trust in the product's projected performance and provide consistency in the predictability of its advantages. Brands, particularly in B2B, can help to secure and legitimize purchasing decisions, as B2B buyers have a strong preference for risk avoidance. Creating Image Benefits and Adding Value. Consumers typically derive value added/image benefits from the self-expressive value that brands can supply. In a B2B setting, the additional value supplied by brands is typically not based on simply self-expressive qualities. However, it can be really important. A brand represents not only your employees to the world, but also the entire organization. B2B marketers should start thinking outside the box. Brands must be recognized for the tremendous potential they possess. They differentiate market offerings, reduce complexity, and provide value by expressing bo
Whey protein is thus becoming rather popular in bodybuilding and athletic nutrition. Protein-based supplements' fast invention helps to explain millennials' demand for such products.In recent years, veganism has grown somewhat popular all around. Plant-based protein supplements have become somewhat popular due in great part to growing questions around environmental sustainability and animal cruelty. Additionally included in plant-based protein powders are fiber, which promotes good gut bacteria and helps digestion. It is hence considered a better substitute for animal protein.
Plant-based protein supplements as well as regular protein supplements find a major market in North America.
The development of new products is a top priority for the players in order to meet the rising demand for plant-based supplements. For instance, in July 2022 Post Holdings, Inc.-owned sports nutrition products brand Dymatize will launch plant-based protein powders. Vegan and plant-based, the new protein powder offers premium protein either before or following an exercise. Such creative product debuts are expected to attract more consumers to plant-based proteins, therefore aiding long-term market development.Ask for a free sample to learn more about this report.Factors Driving U.S. Protein Supplement Market GrowthGrowing demand for sports nutrition supplements would help the industry to grow.Furthermore, some athletes have developed consumer-friendly protein-based sports nutrition items including bars, powders, and drinks in flavors. For instance, American multinational food manufacturer Kellogg raised their Special K range in June 2022 by adding new flavored protein snack bars in the US. Each bar has 90 calories and 6 grams of protein; the new products come in berry vanilla and brownie sundae.Increasingly popular on-the-go/ready-to-drink (RTD) goods help to expand the market.Changing consumer tastes and growing need for convenience foods have made ready-to-drink products extremely sought for. Demand for healthy food options rises in response to lack of time, hectic schedules, urban life, and growing dietary needs. Consequently, several protein-rich products such bars and RTD/ready-to-drink beverages have become meal replacement choices for consumers.
Many companies are profiting from these possibilities by creating reasonably nutritious products.
For instance, Atkins Nutritionals, Inc., a brand of low-carb bars, shakes, and snacks, unveiled two fresh snack bars and an RTD protein drink in April 2022. The company debuted an iced chai latte RTD protein shake with 1 g of sugar, 3 g of net carbohydrates, and 15 g of protein. For people on the run, the new product provides a meal choice high in proteins.Restrained factors: too much artificial sweetener used in goods could restrict the growth of the market.Many of today's culinary creations now feature sugar as a basic ingredient. Consumers have major health questions over the extensive use of artificial sweeteners in the manufacturing of protein products including bars, powder and shakes. Two sometimes used sugars are sucrose and high-fructose corn syrup. Consuming too much dietary sugar could be dangerous for your health; diabetes and obesity are two examples. A major public health concern is sugar intake; health-conscious consumers usually avoid supplements with artificial sugars, therefore limiting the expansion of the U.S. protein supplement industry over the forecast period.Analysis of U.S. Protein Supplement Market Segments by ProductProtein powder demand will be driven by growing numbers of health-conscious consumers and exercise aficionados.Protein powder, ready-to--drink (RTD), protein bars, and others define four product types on the market.The US protein supplement market is probably dominated by the sector on protein powder. Health clubs and gyms have grown in response to the increasing number of fitness-oriented young people and elite athletes seen in the United States.As of July 2021, the International Health, Racquet, and Sportsclub Association (IHRSA) reports that there were 32,270 health clubs spread around the United States. Important micronutrients included in the powder also support weight loss, tissue repair, muscular development and tone, and weight loss. Moreover, the availability of protein powders in several tastes stimulates demand for the product. Companies develop new varieties of items to satisfy customer demand. For instance, in November 2022 Optimum Nutrition, a Glanbia Plc subsidiary, debuted two delicious kinds of plant protein powder. Designed especially for athletes and other active people, the new product is a 100% plant protein powder.
The flavors of the product consist in creamy vanilla and luscious chocolate fudge.
After the protein powder segment, the category of protein bars is expected to have second-largest market share. In recent years, protein bars have become rather popular among sportsmen and non-gym-goers. Important elements motivating consumers to protein bars are growing knowledge of the need of consuming adequate protein to maintain a healthy lifestyle as well as developments in protein bar taste and texture.Taste and flavor have evolved, hence some businesses are developing chocolate-tasting protein bars and their popularity among consumers of all ages is growing.See an analyst to find out how our research may simplify your company's operations.Using Source AnalysisGreater acceptance of animal-based supplements helped them to be dominant.Based on its source, the market falls into two groups: plant-based and animal-based.US protein supplement market is probably dominated by animal-based category. Among the most often used animal-based supplements are collagen, or egg, whey or casein (milk-based), Having many uses in the sports and nutrition industries, animal-based protein powder mixes more readily than plant protein. Because of its strong amino profile, which enables consumers to build muscles and improve metabolism more than plant-based supplements, the product is becoming more and more popular in the supplement market. The rising fitness issue among adult consumers will support sector development in the following years.Throughout the forecast period, the sector based on plants is expected to have the highest CAGR. Demand for plant-based protein supplements comes mostly from increased concerns about food safety, food allergies, and veganism to eradicate animal cruelty. Moreover, the growing frequency of lactose allergies and intolerance has generated demand for plant-based protein supplements.
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