Quick Local SEO Wins for Brick-and-Mortar Stores

Quick Local SEO Wins for Brick-and-Mortar StoresSearch engines have four functions—crawling, building an index, calculating relevancy and rankings, and serving results. They scour your website and, for each page, index all of the text they can pick up, as well as a great deal of other data about that page’s relation to other pages, and in some cases all or a 

portion of the media available on the page as well. Search engines index all of this information so that they can run search queries efficiently. Search engines create these databases by performing periodic crawls of the Internet. They must weigh the value of each page and the value of the words that appear on it. Search engines employ secret algorithms (mathematical 

formulas) to determine the value they place on such elements as inbound and outbound links, density of keywords and placement of words within the site structure, all of which may affect your SEO ranking. Search engines have difficulty indexing multimedia, but there are workarounds which will be discussed later in the booklet. The newest trend in search engines, and likely the future of search in general, is to move away from keyword-based searches to 

based personalized searches

 When a person clicks on certain search results, search engines like Google, Bing and others record this information to collect trends of interest and then will personalize the search results based on specific interests. This is still a developing field, but appears to have good potential in making searches more relevant. The following pages outline SEO techniques that will help 

you to draw more visitors to your This book has helped tens of thousands of business owners and marketing managers get to grips with search engine optimisation—SEO, or ‘getting to the top of Google’. When I wrote the first edition in late 2011, I had no idea it would become the bestseller it has, nor did I expect it to have the impact it did on the people and businesses 

who read and followed it. The strategies in this book have been responsible for some incredible success stories. Throughout, I’ll share the methods that I and the Ninjas at Exposure Ninja (the award-winning digital marketing agency I run) have used to help our clients transform their businesses. I do this not to boast “hey, look how good we are”, but to show you what the application of these techniques can really do. These methods have been 

ield-tested on countless websites

and because we know the numbers behind the successes, we can say with confidence how well they can work. For example, the graph below shows the daily revenue for one B2C eCommerce business that we’ve worked with to implement the strategies in this book.When we started working with them in 2015, their website was generating average daily sales of 

$15. By the end of 2019, we’ve brought that up to over $100k per day. Furthermore, the SEO and Content Marketing strategies you’ll read about in this book are the only digital marketing that they use. This business has not used any paid ads. (By the way, that drop in mid-2019? It was caused by a tracking error in the analytics code, not a drop in sales!) Another client 

collects leads and sells them to solicitors firms. In just over 2 years, they increased their lead volume from just 35 per month to a high of 400 per day. Again, purely using the strategies in this book. No paid ads, no social media, no cold calling, no email marketing. Just SEO. This graph shows how their 6-monthly traffic grew 1,658% and lead volume grew 1,226%.’m not 

going to insult your intelligence with the whole 

“what would it mean to you to be 480X your weekly sales” routine – the impact of that sort of growth is pretty obvious. The reason I share these examples is to show what is possible when the steps in this book are followed. The techniques in this book have helped startups go from zero to dominating their markets. They’ve helped SaaS companies find an audience for their 

products, eCommerce stores sell more products and service companies generate more leads than they know what to do with. They’ve also helped a whole lot of hard working entrepreneurs and marketing managers make a whole lot of money. This book gives you a road map to increase the ranking of any website, wherever you are based and whatever 

market you are in. As most readers are doing this for profit, my ultimate aim with this book is to help you generate more leads and sales for your business. As you’ll read throughout, I’ve been doing this a while—first as a freelancer and then, since 2012, as the founder of a company I started called Exposure Ninja. Exposure Ninja has grown to a team of over 100 

Conclusion

dueto spot these techniques in action and you may find yourself looking at the internet in a very different way! Prepare to become a geek. If you are a freelance SEO or you run an SEO company, you’ll want to know it all. Should you find yourself working with  client in a particularly competitive niche, it will be helpful to have some heavy firepower to back you up and give you the edge over the competition. If you run a business and your competitors are 

employing a dedicated SEO company, you will be forced to do more work to compete (for advice on how to check what your competitors are up to, read on). Please understand that just because a competitor might be employing an SEO company, it doesn’t mean you can’t still beat them. They are likely using the same, or simplified versions of, techniques you will learn about in this book. With your specialist understanding of your market and your c

ustomers, you are actually in a competitive position. Remember – expensive doesn’t necessarily mean good in the world of SEO, although it’s a safe bet that cheap does usually mean bad! The Structure of this Book As the title of this book suggests, we will be focusing primarily on Google throughout and we’ll start by understanding how Google really works. The good news is that the strategies in this book work just as well for other search engines